I love doing the video quiz. It opens up so much as a constructor. And our audience has been there to meet us for that. For a puzzle in games audience, they are almost ahead of what we would even think to give them with crosswords. I mean, that trickles down from the top at Morning Brew,. The idea that this is not a limitation at all.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter.
Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way.
In today's episode, we discuss:
- how games and puzzles fit into the newsletter format
- why publishers are starting to prioritise games and puzzles in their newsletters
- (why) should you add games to your newsletter? And how to get started
You can find Mary on Twitter, and Louis is at @louisnicholls_ .