The CMO Who Never Becomes Obsolete
Marketing Trends
AI Automates Judgment, Not Just Tasks
Michelle reframes AI as automating human judgment and describes how roles will shift to managing agents.
The most future-ready marketing leaders aren’t the ones chasing trends… they’re the ones who can reinvent themselves every time the industry changes.
Michelle Huff, Chief Marketing Officer at Alteryx, joins Marketing Trends to break down the mindset that kept her relevant through every major tech revolution, from Web1 to cloud, SaaS, PLG, and now AI. She explains how to balance curiosity with focus, why AI is really about automating judgment (not just tasks), and how she’s redesigning her marketing org around agents, automation, and new workflows.
Michelle also shares early results from Alteryx’s AI experiments, how she’s rebuilding a 700,000-person community, and why great leaders still start with the end user even as their buyer audiences expand.
Key Moments:
00:00 – How to Stay Relevant Through Every Tech Shift
03:42 – A Career Spanning Web1, Cloud, SaaS, and AI
06:58 – Curiosity Is the Ultimate Career Advantage
10:12 – When Leaders Should Tinker and When to Delegate
13:28 – Building a Marketing Culture That Experiments
16:41 – Why AI Is About Judgment, Not Just Automation
20:07 – Inside an AI-Powered SDR Outbound Workflow
23:34 – Do AI Agents Replace People or Elevate Them
26:58 – Upskilling Teams in an AI-Driven Organization
30:17 – Why Most AI Content Fails to Break Through
33:36 – How to Stand Out in a Noisy B2B Market
36:52 – Why Enterprise Brands Lose Touch With End Users
39:48 – How Alteryx Built a 700,000-Person Community
43:06 – Turning Community Into Competition and Learning
46:32 – Early AI Wins That Drive Real Pipeline Impact
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