2min chapter

Deliverability Defined cover image

Demystifying Blocklists

Deliverability Defined

CHAPTER

Block Lists and Deliverability Issues

Block lists are often used to block emails that hit too many spam traps. But deliverability is really complex and it can take a lot of work to improve your list. Most senders use an ESP, like ConvertKit or MX toolbox for their inbox placement. If you're using some sort of inbox placement tool or block list lookup, it's possible you see yourself on a block list. And we need to do some harder work to see improvement.

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