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Ep. 241: The Virality Trap
Deep Questions with Cal Newport
How Twitter Generated Conan O'Brien's Notoriety
Suck: Conan O'Brien's fame aimed at something he owns generated 150 million dollars. Suck: Most people are not as famous as him, so you can scale it down. But the key thing is there's this that difference. Putting that attention towards a thing you own, scale it down by a factor of 10 is maybe worth $1.5 million a year in revenue. It's aiming, audiences come from, you earn audiences by doing things notably.
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