2min chapter

The Hustle Daily Show cover image

The decline of Atari and their disastrous E.T. video game

The Hustle Daily Show

CHAPTER

The Tale of Atari's Buried Misfortunes

This chapter explores the legendary burying of unsold E.T. video game cartridges by Atari, confirmed by a 2014 excavation. It reflects on the rapid ascent and subsequent decline of Atari, using the rushed development of E.T. as a cautionary tale about the dangers of hasty decisions in game design.

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