Paint Wars: A New Coat of Competition
The Morning Brief
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Indigo Pains - A Case Study
The penetration and consumption levels of pains is low in india, which is not very dissimilar to many other discretiory consumption. But this is one industry where you actually had only a bunch of plays - acient, pains, burger cancenerolac and aconoble. Some pain companies have ere diversified into water proofing, which used to be perceived as a problem solution product. And i do believe that grassim definitely falls into that particular case. Steady, now it's all about execution.
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