The Cost of Acquiring and Retaining the Incremental Customer in a Pure Play ECOM DTC Brand Is Increasing at a Rate That Is Insane

There's a noticeable level of luxury retailers, which traditionally they go into high street districts. ECOM DTC says the cost of acquiring and retaining incremental customer is increasing at a rate that is insane. We have a chart in the report that shows how much Wayfarers had to increase their advertising spend, and at the same time they've lost 30% of their customer base. That is unsustainable in any way, shape, or form.