3min chapter

The Great Battlefield cover image

Politics, Social Impact Entrepreneurship and Business Ethics with Neil Malhotra

The Great Battlefield

CHAPTER

The Dynamics of Voter Engagement in Modern Politics

This chapter explores the contrasting strategies of Democrats and Republicans in engaging voters, with a focus on social media influence. It highlights the challenges of voter trust and historical trends in party affiliation, emphasizing the Republican Party's success in attracting new supporters.

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