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Transforming Business Models: From Client Work to Digital Leasing
This chapter delves into the challenges small business owners face in lead generation and scaling, emphasizing the fears that hinder growth investment. It outlines a personal journey from a traditional HR job to discovering SEO and pivoting towards a streamlined model of leasing digital properties, paralleling real estate ventures. The discussion highlights strategies for standing out in competitive markets and the importance of effective customer communication in achieving sustainable business success.