Social Shopping 101
The Drum Podcast
00:00
How to Be Successful With Live Shopping
I think lots of brands and retailers are going to go into, try and go into this space. But I am not convinced they'll all do it successfully,. Because there are a number of levers that you need to pull in order to make kind of live shopping successful. It has to be entertaining. You have to get something that you won't be able to get in other channels. And then we also tell them that it's very important to divide life shopping into three different phases, which is pre-event, during event, and after the event.
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