Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: The Unofficial Most Interesting Retailers List (February 2025)

Behind the Numbers: an EMARKETER Podcast

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Amazon's Ad Focus and Luxury Partnerships

This chapter explores Amazon's strategic shift towards ad revenue, emphasizing its new partnership with Saks to bring luxury products to the platform. It also highlights a notable ad campaign by Reformation featuring Pete Davidson, which coincides with the SNL 50 celebration.

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