Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: The Unofficial Most Interesting Retailers List (February 2025)

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Amazon's Ad Focus and Luxury Partnerships

This chapter explores Amazon's strategic shift towards ad revenue, emphasizing its new partnership with Saks to bring luxury products to the platform. It also highlights a notable ad campaign by Reformation featuring Pete Davidson, which coincides with the SNL 50 celebration.

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