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Are They Going to Bat One Thousand, for Sure?
Flynn: I think part of the cost you pay for operating in this space is that there is always some cerendipity involved. It's less important that they are pro active in their planning, and almost more important that they be reactive to what happens to the stuff they throw on the al so much of your marketing energy is designed to react to what seems to work exactly, exactly. And i know it's weird to think about it this way, but it is a kind of corp competency that they're signing up for. But say i show you what they did, but i don't show you any of the financials. Can you look at what they did and say,