Why 3rd Party Validation is 1st step to Trust -- Scott Baradell // Idea Grove
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Build Trust With Third-Party Validation
A lot of what are the most persuasive elements of our website are third-party validation. Like a better business bureau seal, you have to get approval for that. Gartner has scurian sites now. They've bought three other review sites because this all is coming from the bottom up now.
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