The $0 Ad Spend Strategy (And Why It Works So Well) with Andrew Benin
LEADING BRANDS® — Wavebreak Podcast
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Is There a Difference Between the Lower Level and the Upper Level?
The range is anywhere from eight to 12. That's like truly earned media, which is what we want. I don't know anyone paying six and loving it actually. It's funny that the brands who see the value in that extra couple grand are typically the ones that end up winning down the line. A lot of brands want like a like a like 20 cam month talent person to run their PR or whatever,. But then they're like, okay, well, they only want to spend like three to four grand a month.
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