How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154)
Growth Marketing Today
00:00
The Advantages of Community at HubSpot
At HubSpot, community was used for like it was a channel to amplify content reach. At Shopify, my role essentially is to build a community around the shop brand. I really think it's necessary to kind of figure out why for the community before just diving in and being like, "We just have to build something"
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