Marketecture: Get Smart. Fast. cover image

Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads

Marketecture: Get Smart. Fast.

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Understanding the OEM Advertising Landscape

This chapter explores the unique position of original equipment manufacturers (OEMs) in the advertising ecosystem, particularly in relation to broadcasters and OTT platforms. It highlights the need for refined advertising strategies to address audience targeting and ad frequency challenges in a complex media landscape.

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