2min chapter

The Long Game cover image

Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina

The Long Game

CHAPTER

What Is the Status Quo?

I want to unpack the whole a b m, content thinks. How do you identify that? I c p er, like, how do you basically partition those lists of commany ones? So it dependson where you are. We look at it and we say, you know, where do we have good examples of success? What type of clients that we work with are are good decision makers? Even things like who pays their bills on time? You can make a huge difference sometimes a new lead for them is worth a million box.

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