Being in the present moment and listening intently can help both your impromptu and planned communication. We often don't take the time to be present enough to listen to understand truly what's needed in that moment so we can respond accordingly. If you're locked into a script or locked into this idea how you were going to do it, and something is going on,. You're totally not connecting with your audience, with their needs. That it's the opposite of actually connecting your material to people.You have to keep bringing current circumstances to your material so you can get it to people. What o do? Just aski ha, ha. Sorry.