Is Your Message as Important as Your Brand?

The most important piece of advice would be to create and curate your messaging. Your messaging is as important, if not more so, than your brand because does a heavy lifting. Don't regard your tape. Don't copy paste. Make sure that you maintain that it as an asset. So get people involved. You'll notice that people love to contribute to these are really popular projects. And people bilig oh, finally somebody's listening to me right? If that gets rolled into the general mssaging, that's really superucrating super heroes. After we visit it often. It's o cat. 've a strong opinion. I don't start with why? I have my