2min chapter

Pro Politics with Zac McCrary cover image

From 2% to 52%: How Chicago Mayor-Elect Johnson Won...with Brandon Davis, Lead Media Strategist & Partner, Technicolor Political

Pro Politics with Zac McCrary

CHAPTER

How to Engage With People in Politics

I think it's really important to talk about this as a people business often. One of the biggest challenges in 2020 was not being able to jump in the back of a cab and get a feel for what people are talking about. That's where you get a real understanding beyond the abstractions of what we see day to day. What people's real concerns are. I could tell you what gas cost at every gas station that I passed along the way because that's the conversation that my neighbors were having. It's what mattered to me as somebody who was driving around.

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