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140: The Forever Transaction

The Bootstrapped Founder

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Retaining Your Customer Relationship

Digital service businesses are benefiting from retention being much easier than acquisition. Softer is still a product, but it has distribution methods that no longer rely on physical location or shelf heights. Customers they find softera o service solutions because they are actively looking for them. Give your customers the chance to allow you into their world. If they allow you to stay in touch, they signal that they also care about building a long term relationship.

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