How to Make a Jump in a Startup

The specific problem we'd move forward with had to matter. It had to cost a lot to the customer and it had to be painful. The jump was always made because of a person. Every time. One 30 minute conversation with someone I owe the world to changed the entire trajectory of tacklebox. Everything I've done since has been because of them. Those short meetings led to a few things. In some cases differentiation. In others a reality check on which parts of the existing business you could work with and which you couldn't.