20min chapter

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The Merchant Prince: The Man Behind The Gap, Old Navy, and J. Crew | Mickey Drexler

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CHAPTER

The Rise of Old Navy

This chapter examines the transformational journey of The Gap as it expands from $400 million to $14 billion, inspired by influences like Ralph Lauren. The discussion covers the inception of Old Navy, focusing on strategic decisions, market opportunities, and the importance of consumer engagement in shaping brand identity. It highlights the challenges faced during the launch and the innovative approaches taken to connect with customers through a colorful and affordable clothing line.

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