
Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)
Mobile Dev Memo Podcast
Challenges and Complexities in Digital Advertising
The chapter delves into the challenges of digital advertising in the open web, highlighting issues like oversupply of online inventory, ad pricing crises for publishers, and the inefficiencies in buying ad space without ad networks. It also explores the complexities of identity solutions, focusing on the impact of deprecation of cookies and the advantages of closed-loop systems in contrast to the chaotic nature of the open web. Additionally, the conversation discusses fraud in digital advertising, vulnerabilities in programmatic protocols, and Apple's strategies in digital advertising with a focus on ads for subscription apps.
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