286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79
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How to Turn Up the Dial and Get This Ship From Light to Heavy
Every company starts light and then waits too long to acknowledge that it's working, before they make it heavy like thi, you don't need any more stuff. So in we're doing, we're basicly doing the same play, just for transparency to people. We have a target account list that gets selected through phermographic criteria such as fund raising rounds or new c mos. And then we run my content, my content that's already worked. People engage with it. Hen we amplify it through paid to the executives and marketing leaders of these target accounts. They literally come to our web side, they say they submit they're iner target to countless so it gets easily tracked
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