Ecommerce Playbook: Numbers, Struggles & Growth cover image

Daily Ad Tweaks Are Wasting Your Budget

Ecommerce Playbook: Numbers, Struggles & Growth

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The Risks of Daily Tweaks in Campaign Management

This chapter examines the difficulties marketers encounter when required to make rapid changes to their campaigns, often resulting in rushed decisions. It advocates for a minimum evaluation period of seven days to accurately assess campaign performance, while discussing the complexities of performance metrics and bidding strategies.

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