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INTERVIEW: Tom Eisenmann (HBS) on Why Startups Fail

Idea to Startup

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How Do You Find Out if You're a Technical Founder?

A leading cause of the fall start is just the urgency that the entrepreneur feels because the meter's running. So an important piece of advice is basically really take your time before you commit to bringing on the engineering resources. And so if you can find somebody in your network who actually understands this discipline of user experience design and the kinds of things that a good designer will do upfront when thinking through a product. I think it's the way to go.

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