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EP 436: Getting insightful about agency insights for better brainstorming with Chris Kocek

Build a Better Agency Podcast

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Insights and their Role in Differentiation

This chapter explores the definition of insights and their significance in the advertising industry. It discusses the pressure on agencies to be insightful and delves into determining when insights are necessary. The chapter also covers the different types of insights, their role in creating new categories, and how they can be used to improve brainstorming and marketing campaigns.

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