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Leadership Turmoil and Strategic Shifts at Nike and 23andMe
This chapter explores the recent challenges faced by Nike following the retirement of its CEO, analyzing how missteps in strategy and market understanding have impacted the company's performance. It also parallels the turmoil at 23andMe, where leadership struggles and a lack of strategic direction have led to significant declines in valuation and market confidence. The chapter underscores the need for both companies to redefine their approaches and rebuild relationships in a competitive landscape.