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Measured Opinions #10: Better metrics for web measurement

The Measure Pod

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Optimizing Your Ad Campaigns

If you flip it and sorter from low to high, you get a lot of maybe similar pages that have one or two page views and have zero % bounds rate. It's not really telling you what is the quo, bestor worst pages. So you can actually hone in on pages that have maybe a bounce rate too high. And again, you would want to do it by looking at the like for like pages, rather than just everything as a whole.

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