The Zero Sum Game of Google

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016, providing consumers with better results thanks to NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google’s end. Today, Mordy looks into whether Google results are getting worse. Show Notes

Connect With: 

• Mordy Oberstein: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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