313 - It's Not Brand vs. Demand, It's Create Demand & Capture Demand | TikTok Live x10
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Using Self Reported Attribution to Capture Demand
Self reported attribution provides a data point that most companies simply do not get right now. It's why all marketing strategies look so homogeneous, and it's why no b to b companies are significantly innovating out there. With a limited budget, retargeting could be a good solution depending on the quality of traffic you're getting. Christina: "I don't know what to say as marketer, this is the most impactful innovation"
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