EP 3: $36M from Facebook Ads with the giant, Kyree Oliver
Online Course Empires
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How to Increase Your Conversion Rate With Retargeting
I've realized a lot of what we're having to do is warm them up in between steps. So maybe they registered for the webinar, but they didn't go to the purchase page or the phone call page. We'll send them like a three video series in between that of just value. I'd say probably 80% of sales usually come from retargeting. But I try to do as well as possible with cold traffic because that shows how tight our messaging is when we can convert cold.
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