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#16: IDEO's Tom Kelley is Design Thinking's ultimate disciple, hear him make the case for it

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The Three Circles Are Approximately the Same Size

Designers need to keep in mind the importance of all three factors when creating a new idea. "All three have to be kind of held together at one time, I think that's worth remembering for people," she says. IDO is probably keeping three amoflote. Yes.

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