Reach Is a Choice, Right?

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Vox founder Ezra Klein has put his blog behind a paywall. He says he is limiting his reach by doing so, but it's part of the choice that he made. It reminds him of an argument with a client who wanted to live in the rainforest and not be seen as one of the big trees up at the canopy. 'I don't begrudging his choice. I'm cheering for Vox,' writes Andrew Keen.

This is the story of Stratechery, presented with much sheepishness on Ben’s part. How Ben thought about the market, his business model, and more. We apologize that this is a little long and perhaps a bit choppy. It’s hard to talk about us!

Links

Andrew Sullivan: A Note to my Readers – The Dish
Ezra Klein: What Andrew Sullivan’s Exit Says About the Future of Blogging – Vox
Ben Thompson: Blogging’s Bright Future – Stratechery
Ben Thompson: Dear Zoë Keating: Tell YouTube to Take a Hike – Stratechery
Taylor Swift: For Taylor Swift, the Future of Music is a Love Story – Wall Street Journal

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