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Inside Silicon Valley's VC Playbook | WTF is Venture Capital? - 2025 Edition | Ep. 24

WTF is with Nikhil Kamath

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Navigating the New Content Landscape

This chapter explores the changing dynamics of content creation and consumer engagement in the digital age, particularly through platforms like TikTok. It discusses the balance between capturing attention and providing quality, emphasizing that trust and storytelling are vital for audience retention. Additionally, the chapter addresses the growing consumer preference for authentic experiences from smaller brands over large corporations, highlighting the evolving nature of marketing and brand equity.

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