The Competitive Advantage of New Versus Old

The competitive advantage of new versus old isn't that big because most people buy middle of the road. The place where creative people want to be is at the leading edge of a bell curve, but by definition there's not a market for it. People need to see something like five or six times before they warm up to it. And so, like the, I guarantee if I use these ads to sell jeans, like people would buy the jeans, you know what I mean? Like there would be plenty.