3min chapter

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How to Automate Your Agency

The HeyCreator Show

CHAPTER

Copywriting Letters - The Best Way to Do It Now

Garry halbert was a successful direct sales copywrighter. He got thrown in jail for creating an ad that he didn't deliver on. While there, he wrote his son a series of letters teaching him how to sell things by mail. They're called the boron letters because that's the name of the prison he was in.

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