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Telemarketers’ New Trick to Sell Bare-Bones Health Plans

Big Take

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Telemarketing Tactics and Health Plans

This chapter explores the deceptive marketing strategies used by telemarketers to promote bare-bones health plans that often mislead consumers. It underscores the need for public awareness and regulatory measures to protect individuals from these aggressive sales tactics, illustrated by a case study involving the Stromingers and Quick Health.

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