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6min chapter
"Rejecting What Made Me Rich" with Tarzan Kay
Mistakes That Made Me
The Story of a Canyon Trip
Kelly Kelly: I used to work as a copywriter. She says she learned the principles of persuasion from Jeff Walker's book, "The Power of Habit" But when he tried to sell her on his cult-like business model, it turned out to be very coercive and dangerous for people who are just trying to start their own businesses or have no idea what they're doing. The power of habit is that you can't get back into your old way of life if you don't change how you think about things. That was an important lesson in this book. It made me realize there were other ways we could do our jobs better than relying on sales tactics.
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