EXTE: Contextual Targeting, Optimization, and Expanding into the U.S. Market
Marketecture: Get Smart. Fast.
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Mastering Contextual Targeting
This chapter explores the intricacies of contextual targeting, highlighting advanced technologies that analyze web content through natural language processing. It details the multi-stage approach to achieving high confidence scores for effective targeted advertising, enabling marketers to craft customized strategies based on specific themes or events.
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