Find Your Marketing Agency Niche to Grow to $10 Million: An Ultimate Masterclass
Leveling Up with Eric Siu
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CRO - How Much More Value Can You Capture?
The odds of you hitting that are 100% basically, okay? If you want to be conservative, you can call it 50%. You would just take $60,000 times 50%, which means $30,000. And what ends up happening here is most people end up picking the medium level. So instead of just saying we charge $500 a month or whatever, you're actually now capturing more value. That's how you can craft a value-based offering that makes sense.
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