The Nefel and Amazon - What's the Economics?

ea sports had extended its deal with the enepel for the madden enefell championship series to ther e sports tournament. And that follows a sort of 400 % increase in viewership for those numbers. It struck me as a partnership that's probably best in class for tying east ports with its real life counterpart. I think, alongside, probably there soon to be no longer fie for partnership. Its got one of a's strongest performing i think probably the fever series has been a bit stronger than madan. But i guess with e, i uess we're the sort of the tyins. So why not just keep going with what is certainly become the best, an best in