Treating Speaking as a Business and Building Momentum

“[I’m trying] to use stories so the audience can find themselves in the story as it relates to their life, but then extract the lessons learned, the principles to help, to overcome, to move through the process that’s executed, to use adversity as fuel for purpose.”

This week, Grant Baldwin sits down with Lance Cibik, peeling back the curtain on what it really takes to build momentum and establish yourself in the world of public speaking. Lance’s background is a blend of experiences, not just as a speaker but as someone constantly evolving and adapting. Grant drives home the importance of clarity, knowing who you serve and how you help them, then communicating that message with confidence.

Moreover, focus in your messaging is non-negotiable, but it’s not just about what you say; it’s about who you say it to. Both Grant and Lance highlight the necessity of consistent outreach. You can have all the passion in the world, but if your calendar isn’t full, it’s time to revisit your prospecting strategy. Move beyond waiting for gigs to land in your inbox. Instead, get proactive by following up with past clients, checking in on leads, and never underestimate the value of your existing network.

Don’t make the process of getting booked more complicated than it needs to be. Simple shifts like asking for referrals, sending thoughtful follow-ups, and refreshing your pitch can open doors you didn’t even know existed. Ultimately, landing speaking gigs isn’t about luck; it’s about showing up, nurturing relationships, and remembering that every “no” gets you closer to the next “yes.”

You’ll learn:

• Speaking roles in corporate settings 
• Using adversity as motivation and keynote themes
• Translating personal experiences into audience-relevant lessons
• A four-step process for overcoming adversity
• Treating speaking as a business
• Taking messy action, gaining reps, and audience validation
• Redefining success and mentoring others
• And much, much more!

“If you find yourself in a situation where you’re looking around and saying how did I get here, I’m stuck, I don’t see the light at the end of the tunnel. How are you going to respond to that? Number one, be the change. It’s a mindset shift.”

Episode Resources

• Lance’s Website
• 2 Day Booked and Paid Bootcamp
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

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