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Disney’s Bob Iger: How acquisitions become an ecosystem, part 1
Masters of Scale
Building a Global Brand to Last
Building a global brand to last means turning acquisitions into an ecosystem. The best way for newly acquired properties to thrive is to protect what makes them unique. As Disney CEO, Bob Iger oversaw jaw-dropping acquisitions of Pixar, Marvel, Lucasfilm and 21st Century Fox. He saw the need to shepherd and nurture each new property under his leadership.
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