The Challenges of Social Media Marketing

I want to switch gears a little bit and talk about what's happening in linkton right now. So you mention one of the things you like, some challenges that you're seeing with personal profiles. Would love to hear a little bit more about that, and then we'll go from therey. I don't necessarily think about it as middle o funnel, but like movng people off into events with a, with a different intent,. i think is another corps pillar i want to talk about.