In Markdown, you're just having all these annotations and developers. So we have to have a system or any kind of idea you have about presentation can actually be given to like content people who are caring about that content. And then there was, there will be no way to give that power to the editors or the content creators. We had all of these things never happen. It goes back to our agency days in a sense because we often came in as this kind of like helping companies innovate come up with something cool and new to do.

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