ButcherBox is known for doing things right. They've also proved the what we lose on every package we make up in volume. The Patagonia of meat is like my favorite example. If we want to be an iconic brand and food, I think the play here is to just keep going.
Mike Salguero is the founder and CEO of ButcherBox, a revolutionary direct-to-consumer meat business that transformed eCommerce when it launched in 2015. Salguero founded the company as a side project, but quickly scaled it into a thriving business with over half-a-billion dollars in annual revenue in 2022.
Mike joined host Robert Glazer on the Elevate Podcast to talk about his entrepreneurial journey, how he started and scaled ButcherBox into a direct-to-consumer juggernaut, and much more.
Show Notes
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