2min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: The Rent the Runway Memo: How Paid Marketing & Growth Hacking Ruined a Generation of Companies, When Will Rent the Runway Be Profitable & How Does it Compare to Other Fashion Co's and Why "I Wish I Ran My Startup Like a Public Company"

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

The Evolution of Paid Marketing

Paid marketing has always been less than 10% of Airbnb's revenue. "I wish that I can go back in time and say that was stupid," says CEO Brian Chesky. He thinks billions of dollars have been wasted there where they should have been built on the real nuts and bolts of customer experience.

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