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272 - Let's Go Fishing and Get Hooked on Great Marketing Concepts

The Ultimate Entrepreneur

CHAPTER

Leverage Marketing - Is There a Difference Between Influencers and Fly Fishers?

Leverage marketing is a form of influence margeting. It can be an endorsement, or just someone lending their name to you. The idea is that if you want to reach this person, then i would say, o ka, how how many ways can you reach him or her? Ina interrelated way. You use those vector points as starting points for starting collaborative lationships with whoever controls those audiences.

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